World's First "Weedery" Will Give Public a Chance to Tour Grow Facility
DENVER (MainStreet) — Christian Hageseth is about to open the world’s first “weedery” in Denver.
Like a brewery or a winery but for legal marijuana, the weedery — called Green Man Cannabis Ranch & Amphitheater — will give the public an opportunity to tour a state-of-the-art grow facility, though consuming weed at the ranch will be prohibited.
“We’re the liquor store model, not the bar, so we can’t have people using on premises,” said Hageseth, who owns several growing facilities to supply his dispensaries.
A 2,500-seat outdoor amphitheater is at the center of the $22.5 million project, expected to be completed by early next year. The Green Man Cannabis Ranch & Amphitheater will host a variety of entertainers as it strives to strengthen the connection between marijuana and music. Hageseth has been talking with Willie Nelson’s staff to determine whether the country music icon is interested in naming rights for the venue.
An on-site dispensary will give visitors the opportunity to purchase Green Man Cannabis’s award-winning marijuana strains, and gifts and souvenirs will be available for purchase at the retail shop. Visitors also will be able to tour the premises to see the large-scale growing facility — 133,000 square feet of greenhouse space, where industrial agricultural techniques will be used to feed and water the plants in an organic way. The ranch also will have a restaurant and rooftop bar.
“After the tour, they can stop and enjoy the uniqueness of where they are — maybe buy T-shirt or have lunch,” said Hageseth, who has worked in the marijuana industry since 2009.
Because consumer preferences have shifted to edibles and oils, some growers cultivating marijuana in greenhouses aren’t as concerned about the appearance of the plant, so they don’t build the facilities to the same standards as an indoor grow. However, Hageseth said his greenhouses will be built to produce the same quality of plant that is grown in indoor warehouse facilities.
“I agree that the market is really shifting to edibles and vaporizers and tinctures, but there are a lot of connoisseurs who feel that good flower is like really good wine,” Hageseth said. “The product will be on par with the high-quality product we’re currently getting out of our warehouse space.”
Hageseth said Green Man Cannabis will continue to grow in its existing warehouse space, even though it’s much more expensive. He estimates it costs $850 to grow a pound of weed indoors, compared with $350 a pound in a greenhouse.
The site’s location 200 yards from a rail stop on the line connecting Denver International Airport to downtown Denver is likely to draw tourists curious about the marijuana culture, Hageseth said.
“From a zoning perspective, those proposed uses would be allowed at this site,” said Andrea Burns, a spokeswoman for Denver’s Community Planning and Development office who allows for purveying edibles. “Because it’s so preliminary, we don’t have the full details to react to and provide feedback on, but there doesn’t appear to be a major hurdle where zoning is concerned. All the same state and city marijuana licensing and consumption regulations would apply at this site as elsewhere in Denver.”
Green Man Cannabis recently launched a crowdfunding campaign on indiegogo.com. The money raised will be used to create a documentary film about building the weedery and the challenges the company faces. For example, Green Man Cannabis has been kicked out of seven banks, and Kickstarter refused to accept the business for a crowdfunding campaign.
“We want to garner a greater awareness that we’re doing something unique in the marijuana space,” Hageseth said. “We’re really testing the waters. You can’t raise money explicitly for drugs. We continue to fight the uphill battle to gain acceptance for this.”
Originally Published on MainStreet.com on February 11, 2015.
Green Man Cannabis Ranch: The World's First Weedery
Anyone who works, or knows someone who works, in the Colorado marijuana industry can tell you just how turbulent the waters can be. With ever-changing laws and regulations put forth by the state, flexibility and efficiency are the traits that keep a dispensary afloat. Despite the inherent challenges, many industrious entrepreneurs have stepped forward to take on the challenge of building a marijuana based business. A couple weeks back I was fortunate enough to sit down with Christian Hageseth, entrepreneur, CEO of American Cannabis Partners, President and Chairman of Green Man Cannabis LLC, author, pioneer of the weed industry, and all around really awesome guy. We sat down and he told me a little bit about his journey in the industry and his thoughts on its future. I also got to hear about his vision for a revolutionary new venue that will entertain and educate its visitors.
Jesse Grove: What’s your inspiration for working in the industry and how did it all start for you?
Christian Hageseth: This business started for me like a lot of business do, on the golf course. I was playing golf with a good friend of mine, my attorney, and one of the other guys he brought in the foursome was just about to get into the marijuana business. We started talking about marijuana, I had this little one-hitter in my bag, so I pulled it out and it’s got this nasty-ass brown weed in it that’s probably been in there for a year. This other guy who is getting into the marijuana business pulls out three of the biggest bags you’ve ever seen, full of just glowing nugs. Honestly I was like, “what is that?” I grabbed some and they were just so sticky, and I said “you gotta be kidding me.” That was Jake Salazar from MMJ America. He was just getting into the business, so we started talking and smoked some bud out on the golf course. It was just amazing, just mind blowing. There’s a big difference, I’ve been smoking shit my whole life. Jake and I started to talk about the business and I got real interested and he was looking for some help at the time. I started to look at his business, he had just opened one dispensary. I went and got my red card there and went and just got five quarter ounces of just the greatest weed I’d ever seen. I was introduced for the first time into Indicas, Sativas and hybrids.
J: Oh yeah, where it used to be just a Ziploc baggie of whatever
C: Yeah you either got it, or you don’t. So that was it, that’s what got me into the industry.
Green Man Cannabis Dispensaries
J: As the owner of the Green Man Cannabis dispensaries, can you tell me about what sets a Green Man dispensary apart from the competition?
C: You know every dispensary in Colorado has their way of differentiating themselves right now. Some guys are trying to be the Walmart of weed others are trying to be the Hermes of weed, you know, the highest of high end. We believe in organic product; the absolute best bud we can grow. We’re all passionate connoisseurs as well, and we like to smoke what we grow, so to speak. We just want to provide the best product we can, that people will love. We want people to love our product, ‘cause you know, they have their choice where they’re going to buy. Our product is sold at the right price, our people are good, our locations are good, and along with our packaging, it’s just the whole thing, all inclusive.
Green Man Cannabis Ranch : The World’s First Weedery
J: I’ve heard a lot about your weedery and event complex that you’re planning to build near DIA. Can you tell me a little bit about what a weedery is, and what this facility will look like?
C: Absolutely. A weedery is like a brewery or a winery but for legal marijuana. When it’s built it will be 133,000 feet of greenhouse. There’s 108,000 feet of canopy under that to have room for the hallways and bathrooms and all that kind of stuff. So it’s a large scale grow facility where we’ll be using industrial agricultural techniques to feed and water the plants, while still doing it in a completely organic way. The unique part about that will be that it’s a large scale production facility, so we will have a lot more Green Man Cannabis that we will be able to supply to our own stores, but also to continue to supply other people with Green Man Product. In addition to the large scale growing facility we’re making, this a place where you can invite people in so they can see for the first time how marijuana is grown. So they can see that it’s not grown from seed and that we start with mothers. How does the cloning process work? Then there’s veg, then there’s flower, and how long does that last? Then you cut it down and dry it, where and how? And if you process it, what does that mean? The greenhouses are in an L and then on the other side, to make it more of a U shape, is the main house where the public will enter. You’ll be able to come in and walk around the open side and then the tour starts with mothers, clones, veg, and then a couple flower examples. The cool thing about the flower area and how it’s designed, you will walk into a glass room and it will be like you’re in the greenhouse. If you’ve ever been inside a greenhouse with 100% diffusion, there’s no shadows. You can put your hand to the ground and there’s no shadows. It’s a really unique sensory experience when you’re in a greenhouse. Also we’re going to have positive pressure in the greenhouse, since we don’t want any pollen coming off people and getting back inside. So we’ll be blowing air out from the flower rooms and in [to the walkway]… We’re going to make sure we have clean air going in and not getting any pollen. Those ripe grows, they smell to high heaven, just wonderful. You’re going to have the air blowing back on you, and you’ll have this special sense of light andsmell, and you’re going to be standing the middle of each room that’s like four or five thousand feet. You’re going to have this air blowing on you and you’re like “I gotta catch my flight.” So you’re running out and waiting in the TSA line, someone will be like “stand a little farther away, I don’t want to be here when they arrest you.” So were going to have the tour facility in there and when you finish the tour you’ll end in the gift shop, to give you an opportunity to have an experience with our brand and become familiar with Green Man. We’ll have an on-site dispensary as well. In that main building, facing the inner courtyard, there’s a restaurant on the main level and on top it has a rooftop bar. Because the building next to us is a one story industrial, we have nice views of the front range and you’ll also be looking North over Northfield and Stapleton and Dick’ Sporting Good Park. Really the highlight of this whole complex is in the center; we’ll have the amphitheater. Currently it will be an outdoor, uncovered, amphitheater. In the future if it’s successful, we’ll build a giant barn over it. It’s a pretty big area, we’ve got almost 2 acres to fill out, but we’ll only be able to fit about 3,000 for parking.
Marijuana Legalization, Regulation & Brand Development
J: As more and more states legalize medical and recreational use, how do you think the industry is going to evolve in the next few years?
C: I think marijuana is going to become more like other consumer products and the public is going to more clearly understand brands. They’re going to start to recognize brand leaders. Packaging will become more consistent and also come up to a higher quality. Right now the bubble gum industry spends more on packaging than we do. I think we’re going to see packaging change a lot. I think we’re going to see products that are going to be designed to be a lot less potent, edibles for sure, but also smokables. Some feedback we hear a lot is “that’s great you bred the strongest weed in the world, but I don’t want the strongest.” I think we’re going to see production of product that is a lot less strong. As a consumer I want to be able to hang out with you like we’re having a beer. You know, if you’re smoking a joint or a vape or something, it’s not like you take one hit and you’re blasted; I want to enjoy it. I like the taste of it, the experience. Give me a product that I enjoy, that takes a minute to smoke that doesn’t blow my mind out, but gives me a nice consistent buzz, so that I know every time I smoke this and take five or six hits of it and it takes me five minutes and I get the buzz of one beer. I mean I like cookies, if you put 50 milligrams in a cookie, I’m going to eat it ‘cause I like cookies. You can’t make it taste that good; if it tastes that good it can have really low milligrams. If it tastes like absolute dog-ass you can put as many as you like in it.
J: Can you give me an idea of what kind of dedication it takes to be a dispensary owner in Colorado?
C: Well I wake up every day and by the time I’ve gotten out of the shower I’ve committed two federal felonies; banks won’t take my money. So if you can live with those three things I can tell you it’s really pretty simple. There is the constantly changing regulations and costs of licensing as well.
J: I hear you have a book coming out soon; can you give me a little sneak peak on what it’s about?
C: Absolutely, the book is coming out the week of April 20th – no surprise – it’s called “Big Weed” and being published by McMillian. It’s a memoir, a business memoir, of the first five years in the legal marijuana business and it talks a lot about the weedery as well. It was conceived and written to be a lot like Money Ball, if you’ve ever read that book or seen that movie. Money Ball is about the business of baseball and how they pick players in baseball. It’s pretty dry subject matter, but they tell it in a first person narrative that takes the reader through it in an interesting story-like fashion, and at the end of that story you can’t help but have learned something. And so it’s much the same, I’m the narrator in the book and walk people through my experience in the marijuana industry in the last five years, and through that, the reader gets both a good sense of the challenges and also the opportunities in the business, and also the trials we’ve been through and it also gives insight into the subculture. After winning a couple cannabis cups and going to Amsterdam with Ed Rosenthal and meeting a lot of the breeders. And you know again, it came from 5 and a half years ago, playing golf with my attorney and you know, five years later I’m a leader in the industry; somebody kinda pushed me to the tip of the spear and I’m wondering kinda, why?
Thanks again Chris for sitting down and talking about your adventures in the industry! Readers, if you want to learn more about the World’s First Weedery: Green Man Ranch check out their Indiegogo campaign here.
Originally published on DopeDirectoy.com on February 10, 2015.
Green Man Cannabis, Denver’s premier brand of legal marijuana, is scheduled to open doors to Green Man Cannabis Ranch & Amphitheater in Fall 2015
Denver, CO (PRWEB) February 10, 2015 - Green Man Cannabis, Denver’s premier brand of legal marijuana, has launched an Indiegogo campaign to help support the development of the world’s first weedery. Like a brewery or winery but for legal marijuana, the weedery – called Green Man Cannabis Ranch & Amphitheater – will give the public the unique opportunity to tour an award-winning state of the art marijuana grow facility, listen to live music, and enjoy a meal all in one location, surrounded by Colorado’s Rocky Mountains.
Scheduled to open its doors in Fall 2015, the weedery is a world-class marijuana cultivation facility. “Green Man Cannabis Ranch & Amphitheater will encompass cultivation, education and entertainment, and serves to ultimately demystify marijuana,” said Christian Hageseth, founder of Green Man Cannabis and author of Big Weed: An Entrepreneur’s High Stakes Adventures in the Budding Legal Marijuana Business (Macmillan, April 2015).
As a cannabis education, cultivation and entertainment center, Green Man Cannabis Ranch & Amphitheater provides unique features for connoisseurs and the curious alike. Features include:
- Over two acres of greenhouse open to the public for tours, where visitors can experience one of the largest and most successful legal marijuana operations on the planet
- Outdoor amphitheater designed to seat 2,500 and play host to a gamut of entertainers
- On-site restaurant and rooftop bar overlooking the amphitheater and featuring sweeping views of the Rocky Mountains
- Green Man Cannabis dispensary featuring product cultivated right on the premises
- Reflection of Green Man Cannabis’ dedication to sustainability and use of natural resources, including the atrium’s living wall of live plants and flowing waterfalls
- Retail gift shop where gifts and souvenirs are available for purchase.
Positioned within walking distance from a light-rail stop and within a half hour drive from downtown Denver and the Denver International Airport, the venue’s strategic location makes it a can’t-miss destination for visitors and locals alike.
While the United States has made strides in the legalization and liberalization of marijuana, there is still much work to be done. The industry’s continuous struggle with judgment and scrutiny was exemplified during the early stages of this crowdfunding campaign, when it was rejected by crowdfunding platform Kickstarter regardless of its legal nature. The fight for education and awareness of this legal and profitable industry is real, and Green Man Cannabis Ranch & Amphitheater aims to serve as a step towards the solution.
“The Cannabis Ranch is my chance to normalize marijuana, to bring it to the world on such a scale that it cannot be ignored,” Hageseth explains in Big Weed. “Our visitors will be embarking on a journey that mimics America’s own journey of enlightenment,” he says of the tour. “As they move from the basement, they’re leaving marijuana’s past behind. When they enter the greenhouse, they’re looking at the future. From the closet out into the open. From the darkness into the light.”
Through the Indiegogo campaign supporters of this historical project and what it stands for will have the opportunity to take part by making contributions in exchange for merchandise such as hats and hoodies, and experiences such as concert tickets, a day with the award-winning grow staff, and a private event at the Amphitheater. The Indiegogo campaign will run for 30 days, starting February 9th.
For more information or to make a contribution, visit Green Man Cannabis Ranch & Amphitheater’s Indiegogo campaign, or follow the weedery on social media: Facebook, Instagram, Twitter.
About Green Man Cannabis
Founded in 2009, Green Man Cannabis is Colorado’s premier brand of marijuana, striving to achieve the highest levels of quality, selection, and customer service at competitive prices. It is a two-time winner of the Cannabis Cup, the highest award for excellence in the legal marijuana industry. Green Man Cannabis currently operates two dispensaries and three state-of-the-art grow facilities.
About Christian Hageseth
Christian Hageseth, creator of the Green Man Cannabis Ranch & Amphitheater, is the President and Chairman of award-winning Green Man Cannabis, LLC, and author of Big Weed: An Entrepreneur’s High Stakes Adventures in the Budding Legal Marijuana Business (Macmillan, April 2015). He has worked in the marijuana industry full time since July of 2009 when he founded TGM Beneficial Care, LLC, the predecessor company of Green Man Cannabis, LLC. He currently lives in Denver, Colorado.
To request more information or schedule an interview with Christian Hageseth, please contact us at: press(at)greenmancannabis(dot)com.
Originally Published on PRWeb.com.
Rocky mountain high | The Sunday Times
The legalisation of cannabis has sparked an unexpectedly upmarket tourist boom in Denver, Colorado
Chris Haslam Published: 21 September 2014
I take pride in my work. No matter where in the world my job has taken me, my copy has always been filed on deadline. This time, however, I think I might be about to let my standards slip. I’m semi-conscious in a hot tub in the foothills of the Rocky Mountains. The Grateful Dead are on the stereo, the moon is hypnotising me and I’ve lost track of time because I am utterly, completely stoned. It’s not my fault. I had to do my research, after all.
Last January, Colorado legalised the recreational use of marijuana. From the start, local entrepreneurs saw the tourism potential, and now that budding industry has blossomed into a gold rush. Like it or not, cannabis tourism is now a phenomenon in the state. It’s a story that needed to be reported from the inside, the boss said, so last week I flew into Denver — the appropriately named Mile High City — and checked in at a rather special little hotel.
The Adagio looks like the kind of place where your granny would stay on an antiques-buying trip. Better that she doesn’t: this Victorian mansion is now America’s first Bud & Breakfast, a hotel catering exclusively to marijuana aficionados. I arrive in time for the 4:20 Happy Hour. (You’ll see the digits wherever stoners gather, 4.20pm being the socially acceptable hour to indulge.) The door opens, and in the same way other hotels might proffer a welcome drink, the receptionist offers a pipe loaded with a fragrant strain called Strawberry Cough. It makes my face melt and my feet fall off.
In the drawing room — art on the walls, clever books and a grand piano — I’m introduced to the other guests: a college professor and his wife, a biologist, a pair of lawyers and a clean-cut young couple from Missouri. There’s no ripped denim, no Bob Marley and no greasy hair. Verdi is playing in the background and the guests are happily, sociably, gurningly off their faces on the unlimited free connoisseur-grade weed.
“I cater for respectable, middle-class America,” says the owner, Joel C Schneider— a dead ringer for Robert De Niro. A New York lawyer and pot enthusiast of 30 years’ standing, he opened the Adagio in April. Business is so good that he’s taking the Bud & Breakfast formula into the Rockies, with properties opening next month in the ski resorts of Silverthorne and Mountain Vista.
Stoned skiers? In America? Seriously? “Responsible use is what we’re all about,” Schneider says. “If you’re unfamiliar with marijuana, we have counsellors who will explain the effects and help you choose the strain and dosage that’s right for you.”
The Adagio ‘Bud & Breakfast’
Anyone not staying somewhere as welcoming as the Adagio may seek their introduction to Denver’s dope scene on a marijuana tour. Dozens of operators have set up, charging tourists up to £100 for a spin around the Mile High City in a smoke-filled van. My advice: don’t. “Anyone with $500 and a limo can open a tour company and charge people to drive them to a dispensary to buy weed,” says Mark Prescott of Cultivated Travel, an upmarket tour operator. “Don’t waste your money.”
It’s perfectly easy to visit the licensed dispensaries yourself. There are about 500, and they offer all the hand-holding you need. Only in America could buying drugs be transformed into an uplifting retail experience. Entering Native Roots Apothecary is like walking into an Apple Store: all bright lights, high tech and blonde teeth (nativeroots303.com).
My server is Audrey, a blue-eyed, all-American cheerleader type. “So, I’ll be your bud-tender today,” she smiles, opening an apothecary’s jar of pale green weed. “This is the Platinum Sour Diesel. You’ll get the diesel and mentholated lemon on the nose, and a lingering finish. The effect is awesome.It starts with an intense and prolonged head rush, before, like, totally numbing the body.”
I tell Audrey I want the weed equivalent of half a shandy. She opens another jar. “This is Flo,” she says. “It’s a Purple Thai and Afghani sativa hybrid, and very mild. But if you’d prefer not to smoke, we have alternatives.” She lays them out on the glass counter: cookies, candy, dermal patches, drops for spiking tea, chocolate, an energy drink and, most popular of all, the vape — an ecigarette that delivers a hit of tetrahydrocannabinol (THC) instead of nicotine. She smiles again. I buy the lot.
The problem is, this organically grown, locally sourced, lovingly created mary jane is extraordinarily powerful — especially when it’s made into innocuous-looking candies and chocolates. The next day, during the Adagio’s Wake-and-Bake breakfast (“Enjoy an uplifting sativa strain and a cup of fresh-brewed coffee as our chef prepares a gourmet breakfast”), someone recommends that I take a bite out of a Mile High chocolate bar before setting off on a bike ride down the Platte River Trail. Apparently, the high sativa content will enhance the aesthetic dimension of the expedition.
Feeling like Alice, I eat two squares before setting off. The trail is 29 miles long. The chocolate kicks in after a mile and a half, and the expedition grinds to a psychedelic halt. The trees are, like, so green, and the buildings are, like, so art deco, and Denver’s geriatric power walkers, who keep overtaking me, are so fast. I stare at cars like a halfwitted sheep for half an hour. Then I sit under a tree and watch an ant for another half an hour. Then I have an urgent need for ice cream. The physics of cycling are suddenly implausible, so I push the bike along a marshmallow sidewalk to a shop, where I order a large scoop of mint choc chip.
“This is a pizza joint, dude,” says the guy behind the counter. Whatever, man. It’s the best pizza I’ve ever had.
That night, at a comedy show where the prizes are bags of cannabis, The Denver Post’s pot critic, Jake Browne, explains the appeal. “Denver is to weed what Bordeaux is to wine,” he says. “Tourists are coming to Denver to try the finest pot money can buy, but many don’t want to smoke, so edibles are the next big thing.” Chefs are learning how to incorporate THC and cannabidiol into dishes. “Pot,” Jake says, “is going mainstream.”
Chris Hageseth, CEO of Green Man Cannabis, hopes so. He’s building a £20m visitor attraction on an aeroplane graveyard near Denver airport. “I’m calling it the weedery,” he says, “like brewery or winery. It will allow tourists to see the weed from seed to joint, then sample the goods.” He picked the airport location because “it will make that layover a lot more fun”, but with more US states poised to legalise cannabis, the weedery is just part of a wider strategy to turn Green Man into a nationwide brand — “like Coca-Cola, or Budweiser”, he says.
As soon as I’m straight enough to drive, I head for the mountains, checking in at the only other 420-friendly property in Denver. Cliff House Lodge is in Morrison, 18 miles west of downtown, on the lower slopes of the Rockies — and bang in the middle of the summer of love.
The B&B is run by Angela and Daniel Bernhardt, who, despite living in a haze of weed, run a slick yet deeply charming operation. Their stoner-friendly cottages have outdoor hot tubs, and the mountain- view deck is a magnet for local growers such as Brian and Jon, who are a bit sniffy about the whole dispensary scene.
“When Prohibition ended, the market was flooded with cheap, dangerous alcohol,” Brian says. “Legalisation of pot has had the opposite effect. Growers who worked in isolation can now swap strains with each other and create finer, more nuanced products in small batches, just like fine wines. Dispensaries, on the other hand, need volume, so quality is, er...” He pauses to watch a hummingbird, then gives me a quizzical look. “What were we talking about again?”
Somehow — and I have no recollection how — I make the flight home. BA’s in-flight magazine is called High Life. It doesn’t know the half of it.
The following morning, I touch down in London, switch on my phone and get an email from the Adagio. “In all the chaos, we forgot to charge you,” it says. Crazy stoner kids.
Chris Haslam travelled as a guest of British Airways, which flies direct from London to Denver; from £610. Doubles at the Adagio start at £215, B&B (00 1 303-370 6911, adagiobb.com). Hot-tub cottages at Cliff House Lodge start at £98, B&B (697 9732, cliffhouselodge.net).
Editor’s note: Chris’s copy was filed on time and to length. The spelling was unorthodox, though